Graphic design : It is also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a Visiting card to a Hording, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political. Design that’s meant to be experienced in an instant is the easiest to recognize and has been around the longest.

The design of the system — the relationships between all of those parts—is where we bring value. Similarly, while all of the artefacts of a commercial or institutional brand, such as a business card, sign, logo, or an advertisement are individual expressions of design, how those are experienced together and over time is the design work. No part of it has been created without considering the others, or without thinking through how a target customer will encounter and then develop a relationship with that brand.

We are also responsible for interactive designs where the content is fluid, sometimes changing minute to minute, as well as interfaces that help users navigate through complex digital experiences. This work differentiates itself by adding another element: responding to the actions of the viewer.